Despite only being elected in 2016, Tony Jones’ longstanding loyalty to the Labour Party goes all the way back to 1990. He joined the party having been inspired by his mother who, in Tony’s own words was a ‘lifelong socialist, trade unionist and activist.

Tony currently serves in his home ward of New Brighton, where he has lived for most of his adult life. A real pillar of the local community, he first became involved with New Brighton Community Centre back in 1989.

“It’s what really kickstarted community activism for me. Being involved with the Centre led to me joining the party and was a great draw to assisting people within the community.”

But the Community Centre is far from Tony’s only community activity. Every time you take a walk along the prom in New Brighton, you’ll inevitably take a stroll past the RNLI lifeboat station. It is here where Tony feels very much at home.

“I became involved with RNLY back in 1979, enrolling in 1980. I’ve held pretty much every position on the station and I’m now lucky enough to be the Station Chair.” That this is a Voluntary position really sums up the measure of the man himself. A respected community activist with a fine track record in community initiatives and delivering social inclusion across New Brighton and beyond. Tony is also a proud card carrying member of Unison, and the hereditary passion for trade unions is not too far from the surface. “Every Labour Party member should be a Union member. Trade Unions are the bedrock of our movement and we wouldn’t have a party without them.”

Such is the impression Tony has made over his first term as a Councillor, he was appointed to the Council’s cabinet in 2019, with the ¬†portfolio of Regeneration and Growth. “I feel very privileged to have been asked into this role and it was an honour to do it. I gave it my best when I was appointed and I’ve been delighted to see the improvements that are being made across the Borough.”

If you have any questions for Tony, he can be contacted via email on